RMSP They’re off

RMSP They're OffProbably 1927

Following a suggestion from the author of ‘365posterblog’ I have found the explanation for the RMSP card.   RMSP stands for ‘Royal Mail Steam Packet’.   The RMSP Company, founded in 1839, became the largest shipping group in the world when it took over the White Star Line in 1927.   In that year Cyril Parkinson produced a film, To Constantinople in RMSP ‘Araguaya’ 1927.   (North-west film archive film no. 6909)   It is silent and lasts for 17 minutes and 14 seconds.   The following description is given:

‘The Parkinsons take a cruise on the RMSP Araguaya through the Dardanelles and towards the Black Sea.   Includes footage of the town of Tangier from aboard the ship and various street scenes showing Moroccans along the street and amongst buildings.   A short sequence shows the ships Araguaya and P&O Ranchi docked in Tangier harbour. Passengers aboard the Araguaya participate in a horse racing game and play badminton.  ….. ‘

 A typical Paine touch is the use of a horse shoe as stand in for an apostrophe in ‘they’re’.   His work is full of humorous details that are often overlooked.

Paine worked on other commissions from the RMSP.   In 1929 he designed the front cover for the Royal Mail Line Cruise round Africa folder (below) containing a description of the cruise, photographs of the places visited, and a map.   Commercial Art refers to the ‘delightful colour scheme’ of the cover which shows a stylised map of Africa and Madagascar, decorated with an ancient Egyptian figure, a Bedouin on a camel, a kneeling African, an ostrich and an elephant.

Royal Mail Cruise Round Africa folder cover - Copy

Folder Cover Designed by Charles Paine for the Royal Mail Steam Packet Co., Ltd.

Printed by The Baynard Press

‘The Round Africa Royal Mail Cruise folder … is an example of one idea of an arrangement carried right through a job.   The first opening carries out the delightful colour scheme of the cover, and the centre opening is as satisfactory as the rest of the publication because it is uniform and very practical.   The description of the cruise, photographs of the places visited, and the map are all at view at one time.’   (Commercial Art)

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